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Project
revera mobile app
Team project
with Junia Fatorelli
Industry
Fashion
Area of work
UI/UX Design
mobile app
Year
2025
Problem
The fashion industry lacks transparency, leaving consumers in the dark about honest information, which leads to overbuying and unsustainable choices. Brands do not do enough to promote sustainable fashion.
Idea
A Fashion Shopping Assistant app that scans clothing tags (barcodes) to provide detailed information on materials, production processes, working conditions, certifications, and environmental impact for conscious consumers seeking transparency in their clothing choices.
Potential paths
Encourage brands to clearly communicate their impact and uphold ethical labor practices.
Provide transparent information and educational content with product details.
Develop a recommendation system for sustainable fashion based on user needs.
Naming
The Latin phrase "revera" (also spelled "re vera") means "in truth," or "indeed." It emphasizes the reality or truth of a statement, reflecting our mission to bring transparency and honesty to fashion.
Persona
Our persona is a successful professional woman with a keen eye for style. She is looking for a service that combines fashion, clear information, and environmental responsibility, allowing her to shop more consciously.
Design principle
Sustainability, Transparency, Empowerment, and Seamlessness.
