Project
No Taboo Mom - Visual Identity
Client
Industry
Parenting, Lifestyle, and Education
Area of work
Visual Identity
Logo design
Year
2023
Project Concept
No Taboo Mom is a platform for women to share their experiences, both challenges and triumphs, fostering open conversations about womanhood and motherhood. It empowers women to break taboos, offering a space for learning, support, and the exchange of personal stories through articles and testimonials.
Challenges
The challenge was to create a logo that captures the dual essence of femininity and strength, establishing a modern and bold representation of womanhood. The design needed to convey a fresh feminist perspective, seamlessly blending elegance with empowerment.
Solutions
A custom typography logo was created to balance femininity and strength, with handcrafted lettering for a unique, modern feel. The O was designed as hands, symbolizing protection and support, reinforcing the brand’s mission to foster open conversations around womanhood and motherhood.
Key learning/Insight
This project highlighted the importance of finding a balance between elegance and empowerment in design. By using custom typography and incorporating meaningful symbols like hands, I learned how to create a logo that not only reflects the brand’s values but also resonates emotionally with its audience.