Project
FlavorFusion Landing page design
Industry
Digital services
Food & Beverage Tech
Area of work
UI/UX Design
Landing page design
Year
2025
Problem
Users often struggle to find reliable, easy-to-follow recipes that match their preferences and dietary needs. Many existing apps lack personalized recommendations and seamless grocery list integration, making home cooking less convenient.
Idea
Develop a landing page for FlavorFusion that clearly communicates its value, engages users visually, and encourages app downloads by showcasing its unique features, such as personalized recipes and integrated grocery lists.
Potential paths
Create a visually appealing, user-friendly landing page with clear messaging, enticing imagery, and strategic CTAs. Ensure the design is responsive, conversion-optimized, and highlights user-generated content to build credibility.
Persona
The persona is a beginner cook looking to expand her recipe repertoire and enjoy home cooking. She needs easy access to diverse recipes, personalized recommendations, convenient grocery lists, and step-by-step instructions with helpful tips.
Design principle
Clarity & Simplicity, Optimized Conversions, Engaging Visuals, and User-Centric Layout.
